The brief was to launch a new company called Feet First and position it as the ultimate centre to deliver Reflexology and Physical Relaxation. Although a simple proposition, our creative execution allowed our client to realize their ambitions.
With a relatively small budget we were able to achieve big returns for our client. The campaign was well received by the target audience and lead to a huge increase in demand for Reflexology, Massage and Slimming sessions. A separate centre for Men has been set up with several new outlets due to open around the Emirates in the New Year.